As the author of the WWW FAQ, I regularly answer questions about the workings of the Web. If a question is frequently asked, I simply add an article to the FAQ. But sometimes a question is more detailed, more in-depth— not really a FAQ, but still of interest to others. You'll find those questions, with my answers, here in Innards along with commentary on other web-technology-related topics.

Q. What has Google taught us?

A. Google has taught us to publish what we know.

Q. Whaddaya know?

A. I know where the good vegan and vegan-friendly restaurants are in Philadelphia.

Q. OK, so Google will index what you know. What good does that do you?

A. Aside from various ways in which it is personally rewarding, you can put up Google Adsense links with approximately no effort, and make some money at it.

Q. Can't I just make up some cool-sounding nonsense instead of publishing what I really know?

A. No, because nobody's going to notice cool ads on a page they hate.

Q. Yeah, but isn't Google having a bit of trouble targeting the ads on that page correctly?

A. Hee, yes, they are. Omaha Steaks ads! Best of luck with that. But Google AdSense provides a way to filter out particular ads, so in a few hours that one should be replaced by something a little more relevant.

Q. Okay, but how does anybody find out about my pages in the first place?

A. See how do I promote my web site? in the WWW FAQ.