The Bottom Line: RJR Nabisco by the Numbers

13%: Camel's market share among U.S. youth
4%: Camel's market share among U.S. adults
3 : 1: Ratio of cigarette advertising's effect on kids to its effect on adults
$32,413,000: RJR Nabisco's U.S. advertising budget for Camel cigarettes in 1994
$28,6000,000: RJR Nabisco operating profit from illegal sales to U.S. youth in 1995
0: States suing RJR Nabisco and other tobacco corporations to recover costs of treating tobacco-related illnesses, as of April 1994
7: States suing RJR Nabisco and other tobacco corporations to recover costs of treating tobacco-related illnesses as of April 1996
6,000: RJR Nabisco layoffs announced in late 1993
$5,061,000: Salary and bonus paid to former RJR Nabisco CEO Charles "Mike" Harper in 1994 (excluding $5.5 million for reimbursed taxes and $2.1 million insurance premium)
6%: decline in Nabisco's U.S. operating profit in 1995, the first year of an INFACT boycott -- in contrast to Nabisco CEO John Greeniaus' rosy projection that "this company's real glory years still lie ahead. . . . No food company has more new product momentum"
50.4%: RJR Nabisco shareholders favoring an immediate spinoff of the Nabisco food business in a nonbinding resolution in early 1996

RJR Nabisco's Real Market Share

Based on RJR Nabisco's 27% share of the U.S. cigarette market, the nation's #2 tobacco company:

Shelled out $1.63 billion in 1993 to advertise and promote its cigarettes in the U.S. alone;
Addicts 270,000 new teen smokers in the U.S. each year, 90,000 of whom will die from tobacco-related illnesses;
Is responsible for $13.5 billion annually in U.S. health care costs to treat tobacco-related illnesses.