The Bottom Line: Philip Morris by the Numbers

60%: Marlboro's market share among U.S. youth
22%: Marlboro's market share among U.S. adults
3 : 1: Ratio of cigarette advertising's effect on kids to its effect on adults
$96,195,000: Philp Morris's U.S. advertising budget for Marlboro cigarettes in 1994
$112,200,000: Philp Morris operating profit from illegal sales to U.S. youth in 1995
0: States suing Philip Morris and other tobacco corporations to recover costs of treating tobacco-related illnesses, as of April 1994
7: States suing RJR Nabisco and other tobacco corporations to recover costs of treating tobacco-related illnesses as of April 1996
14,000: Philip Morris layoffs announced in late 1993
$7,877,000: Total salary, bonus, and long-term compensation paid to Philip Morris Chair and CEO Geoffrey Bible in 1994
$5.45 billion: 1995 Philip Morris profits -- fourth in the Fortune 500
5: Philip Morris's ranking among the Forbes Super 100 most powerful U.S. corporations for 1995

Philip Morris's Real Market Share

Based on Philip Morris's 46% share of the U.S. cigarette market, the world's leading tobacco company:

Shelled out $2.77 billion in 1993 to advertise and promote its cigarettes in the U.S. alone;
Addicts 460,000 new teen smokers in the U.S. each year, 153,000 of whom will die from tobacco-related illnesses;
Is responsible for $23 billion annually in U.S. health care costs to treat tobacco-related illnesses.